Symphony Gold
To celebrate the gold certification of “Symphony,” I partnered with Switch Music to lead creative direction for the Symphony Gold campaign.
The project focused on building a cohesive marketing identity that extended across the acoustic single cover, limited-edition merchandise, and branded materials for digital, web, and internal platforms. The goal was to visually capture the significance of the milestone while creating a unified campaign experience across every audience touchpoint.
Conceptulization
After assessing the project scope, conceptualize a variety of directions that include all marks requested by Switch Music.
Brand Guidelines
Outlining the established cover art, the heart behind the brand, and uses of all visual assets throughout the campaign.
Rollout
Exclusive Merchandise
Online + Internal Assets
Social Strategy
Client
Switch Music
Year
2023