March For
Life ‘24
I partnered with March for Life to develop the brand identity for their 2024 campaign, “With Every Woman, For Every Child.”
The campaign focused on raising awareness of pregnancy resource support while creating a visual identity that is approachable, compassionate, and accessible to a younger audience that feels more broadly appealing.
I led the creative direction and brand strategy for the campaign, developing the logo, brand guidelines, social media assets, and merchandise—all designed to unify the campaign message and strengthen the connection between the parent organization and its audience.
After assessing the project scope, conceptualize a variety of logo options that cater to the target audience without losing touch with the foundation’s donors and supporting members.
Logo Design
Brand Guidelines
Outlining the design and use of the logo, the heart behind the brand, and uses of all visual assets throughout the campaign.
Rollout
T-Shirt Design
Social Strategy
Client
March For Life
Year
2023